When you market your business be sure to integrate appealing trade show booths and trade show displays. Trade shows are a great place for your company to spread its brand name. You can use technology and games to encourage people to hang around your booth. Playing social games and exchanging information about your company can create an encouraging atmosphere. But before you set up your trade show booth, you should inquire as to how much space you will have at the event and where your booth will be located. You want to see if you will have space enough to hang a company sign. You should verify whether you will have access to electrical outlets or whether the physical tables and table clothes will be provided.
After you have established the specifics of the show space, you can determine the best way to get your information out there. If you are not supplied with a tablecloth, you should buy one that has complementary colors. You don’t want it to be overpowering, but you want it to match your company image and your color scheme. Even if you are given a tablecloth, you might want to bring your own runner to help your booth stand out. If it is allowed, create a free standing presentation board. You can use this board to show the benefits of using your company. If possible, use pictures and make sure the logo and company name are easily spotted.
When arranging the actual table, make sure to layer it. Place larger items in the back and shorter items in front of that so that it creates a visual pyramid and brings the eye upward toward you. This forces the customer to examine all of the items you have in order before they reach your booth. Consider displaying a PowerPoint presentation in the background displaying the benefits of your company and what products and/or services you have to offer. Make sure your table has adequate brochures, business cards, and other giveaways. People who are attending these trade shows expect to come home with something so be sure to give them what they want.
You can provide them with food. That is not something that many people offer, and will reap great results. Having a small gift basket of cookies packaged with your company contact information can go quite far. Offer gift cards or hold a drawing. If you have a drawing or raffle, you can collect contact information and then contact the winners at a later date.