4 Resources to help fight personal debt

When facing debt, it is okay to ask for help. Besides being broke, you may just need encouragement and guidance to help pay off debt. Are you having trouble getting started? Are you too discouraged to stay the course? The payoff plan will never work unless you attack it head-on. Don’t let yourself fail when you have resources to turn to for help. Give one or more of these a try.

Debtors Anonymous (DA) – Similar to Alcoholics Anonymous, this group helps consumers with spending problems. The meetings are free and anyone can join. Members freely discuss their financial troubles, struggles and successes. Listening to others may help to motivate and inspire you to take on your own debt problems. Search for a meeting near you at debtorsanonymous.org.

Mental Health Professionals – Look for individual or group therapy to help with any emotional problem that may be fueling money troubles. If your insurance does not cover this type of program, you can look for free or low-cost resources in your area. Start on the National Mental Health America website for more information.

Books – There are many resourceful books to help you understand your relationship with money. Change your attitude and/or mindset towards finances and help you live a simpler debt free life. Embrace frugal living for a more simple way of life.

People who love you – Pride and embarrassment often stop people from going to loved ones for advice. You would be surprised to find that many of them have had to persevere through their own hardships. Don’t isolate yourself from friends and family when you need support and encouragement.

If you haven’t already discovered that you are not the only person with money troubles, open your eyes. Credit card debt is serious. Payday loan reliance is costly. Help is there for you. All you have to do is take the next step and go get it.

Top Reasons Why Sponsoring an Event is a Brilliant Marketing Strategy

In today’s new economy, budgets have been cut in almost every area, including marketing dollars. In the world of advertising, we are being bombarded every day with messages of new and improved products and services. Traditional ads that shout buzz words about how different they are from their competition or why someone should buy something, have lost their impact and prove to be a waste of money. A more effective alternative is becoming an event sponsor. Here are the top 10 reasons why it’s a powerful way to promote your company.

  • Create, Develop and Enhance Credibility

Companies in general have few opportunities to build trust and establish rapport with their customers and prospects. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important but standing out in the crowd by being a sponsor will highlight you and your business with a captive audience.

  • Highly Targeted Marketing

Events will have a certain mix of people that are in attendance. The event organizer is responsible for creating the audience and will have a goal to bring together the right crowd that will benefit from their program. Make sure to ask who their typical audience is and determine if they will be specifically targeted to your prospects.

  • Leveraged Lead Generation

The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well.

  • Media Exposure

All events have their own marketing efforts to make sure the event is well attend and generally successful. When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in markets they have not tapped into yet.

  • Brand Awareness & Recognition

Logo placement in a variety of places such as flyers, direct mail, brochures, websites, email marketing campaigns, tickets, signage, etc. will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.

  • Generate NEW Sales & Form NEW Business Partnerships

Most events will have tables available to display products or encourage people to buy on site. Consider providing a limited quantity or special discount if purchased at the event offer. Create NEW professional relationships with other sponsors, vendors, speakers and attendees.

  • Community Involvement and Giving Back

Larger, more established corporations that get involved with local events will be sending a message to the attendees that they are genuinely interested in providing support. Companies that show generosity for a cause will spark more human interest and appeal to the audience.

  • Distribute Samples or Trial Offers

Whether a company has been around for years or just starting, bringing samples to an event is a great way to “test market” before investing in a major marketing campaign. Consider giving trial offers to the attendees in exchange for honest feedback. This will provide useful information and allow the company to adjust accordingly.

  • CONTACTS – Access to Mailing Lists, Distribution Channels, Broadcast Opportunities

Acquiring a list of attendees may prove to be the most valuable asset available to a sponsor. If the event organizer is unable to provide the contact list for privacy reasons, it is perfectly acceptable for them to send out your marketing message on your behalf. Before committing to becoming a sponsor, make sure you evaluate where they plan on promoting their event. With today’s advancements in social media, it’s important to know what type of online presence the event has.

  • Tax Deduction & Write Off

Some events will be in the non-profit sector which would make a portion of the sponsorship a charitable donation. For profit events will allow companies to claim the sponsorship as advertising if enough marketing is offered in exchange. Consult with a tax consultant before making any contributions.

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8 creative ways to generate SEO leads for your SEO business

SEO is one of the most difficult industries to acquire leads for because SEO providers typically have mastery over most conventional lead generation methods. Everyone is competing for the same first page SEO rankings, PPC positions, and Social Media ad spots. These professional SEO providers, however, have been able to separate themselves from their competitors with their innovative lead generation methods:

1. Trade value for contact Info (eBooks)

“Our single best method of generating leads,” said Roberto Mejia of Zizinya Web Solutions, “is finding creative ways to offer free useful content in exchange for contact information. The idea is to create something the intended audience would find valuable. For example, we offer a full inbound marketing eBook that covers just about everything you need to know about inbound marketing. Most of our clients would be interested in this, but to download it, we simply ask that you fill in your name email and phone number.”

2. Connect through Linkedin

“I worked for a large marketing agency in central London,” said Michael Moriarty, Director of Sales and Marketing at Go Fish Digital, “and every day I walked passed the non-profit ‘Save the Children’. Finally, I looked up their head of online marketing and sent her a message through LinkedIn saying that I keep walking by their office each day and know that we could help them with their SEO and would love to be able to see inside their building!

I’ve since done this with other companies while working at Go Fish Digital in the Washington, DC area.”

3. Network through local referral groups

“I find that local referral groups such as BNI & theChamber of Commerce,” said Brandon Howard, Owner of All My Web Needs, “have been successful ways of bringing in new clients for SEO. Having those 1-to-1 relationships with individuals in those groups allows us to better explain what SEO is and why it is beneficial. Ideally we would then provide some of those members with SEO services. Furthermore, when that client / group member is happy with your service they will continue to send you referrals on a regular basis (since that’s the whole point of the group to begin with).”

4. Lead Generation through Groupon

“Some of the challenges with identifying a strong SEO lead,” said John Clark, founder of Fuze SEO, Inc., “is knowing the business is truly invested in growing their business through marketing and actually willing to put money behind it. I have found success focusing on businesses who are currently buying Adwords or offering local deals on Groupon.

There is a Groupon API to get all deals for a location – immediately identifying local leads. There is a manual process to retrieve the contact info, however, tools like Buzzstream or Rapportive help tremendously with this process.”

5. Demonstrate your authority through helpful infographics

“Infographics bring traffic like clockwork,” said Jordhy Ledesma, founder and Online Producer at Information Providers. “A solid infographic distribution strategy includes placing your art in free infographic sites and getting links from bloggers that want to use your content in various formats.

First, prepare a list of key bloggers in your industry to share your content with. By the way, having a list of key go-to bloggers is as crucial as having a dependable mail list, these can be industry bloggers as well as casual bloggers with a significant audience, focus on relevance but don’t limit yourself, exposure is also key. After you have compiled a list of bloggers and distribution sites we are ready to move on.

Second, split the infographic into slides and craft a presentation out of the same content, posting it to a couple of document sharing sites (maybe Slideshare.net and Scribd for example). Use your targeted keywords and links when uploading the presentation. Finally, promote your info-graphic and presentation with links to your website by sharing it in free infographic distribution sites. Google ‘free infographics’ and submit your creation to the top 10 distribution sites, that is all you need.

P.S. – Don’t forget to include a link to your site and relevant keywords with each submission.”

6. Sponsor local events

“A creative way I generate qualified leads,” said Matt Watson of Adjunct SEM, “is via sponsorship of events geared toward the parents of middle and high school activities such as sports and academic endeavors.

One recent example was being a sponsor of a best ball golf tournament geared toward fundraising. I handed out business cards and developed a landing page with a strong call to action specifically targeting small to medium business owners whose children were either a part of the school or they were participating in the golf tournament to show support for someone’s child. The qualification of the lead occurred within the copy on the landing page.

The money and time invested were quickly returned along with numerous other referrals from satisfied new clients.”

7. Market through Yellow Pages directories

“One of the most creative ways to generate leads for my online marketing company,” said Christal Mckinney-DeLoach of The Media Hog, “is through the Yellow Pages directories. The reason is because these businesses believe in advertising. It is also a good resource because these advertisers are some of the slowest to switch over to digital advertising/marketing.

I love using this method because many other SEO companies are too busy scraping other online sources for leads.”

8. Connect with web designers and developers

“When I first started my agency,” said Brian Dean of Backlinko, “I had no connections and no clients. But, I knew what I was doing. So I reached out to web designers and told them I’d give them a cut of my monthly retainer as a finder’s fee. It was a total win-win-win. The designer made a recurring monthly commission, the client got routed to someone that actually knew SEO, and I got clients handed to me on a silver platter.”

July Chicago Futures Event

National Introducing Brokers Association and the Arditti Center for Risk Management Present

Joint NIBA / DePaul University Futures Event

The event includes discussions by two panels of experts discussing various topics of the futures industry.

National Introducing Brokers Association: Established in 1991—the National Introducing Brokers Association (NIBA) is one of the foremost, nationally recognized organizations representing professionals in the futures and options industry.

Arditti Center for Risk Management: Dr. Fred Arditti’s work embodied a passion for innovative thinking and practical benefit to commerce and markets. He was passionate about bridging the gap between academia and the industry, about educating students who can “do things,” and producing rigorous, innovative research that is first and foremost practical. The Department of Finance at DePaul University established The Arditti Center for Risk Management to honor his lifetime achievements and to continue this important work in the areas of education, research and practice.

Topics Include:

How CFTC Reg. 1.22 Changes your Customer Relationship:
Managed Futures: Perspectives on a Growing Asset Class

Speakers Include:

Steve Petillo, Coquest, NIBA President

Dr. Carl Luft, DePaul University, Academic Director Arditti Center for Risk Management

Mike Coglianese, Coglianese CPA

Jeff Henderson, Henderson-Lyman Law Firm

Mike Burke, Highground Trading, NIBA VP

Mark Shore, Adjunct Professor, DePaul University; and Shore Capital Management

Dale Spoljaric, National Futures Association

Adrian Fleisher, Ten Yard Capital

Jason Turnipseed, Managed Account Research, Inc (MARI)

Paul Sylvia, Hewitt EnnisKnupp

Date: Tuesday July 8, 2014

Venue: DePaul University, 1 E. Jackson, Blvd (at State), Chicago, IL

Time: 3:15pm to 3:45pm Registration; 4pm to 5:45pm Event; 5:45pm to 6:30pm Reception

Some web marketing Kansas City options

For every company who is into web business it is important to take measures through which they can promote their company. There are many ways through which they can do their web promotion. Also there are many companies that offer you with this service. You need to make sure that you choose the best web marketing Kansas City provider in order to get the most successful ways to promote your company. Some of the important options through which web promotion can be conducted in a very successful manner are mentioned below. When you approach any web marketing Kansas City provider, make sure that you ask them whether they offer you with the below mentioned web marketing options.

One of the best web marketing Kansas City options that you can think of is SEO. Well SEO or say Search Engine Optimization is a very effective tool through which one can get great rankings on the search engines. You have three basic techniques for conducting search engine optimization. You can either go for sponsored links or paid inclusion or even organic search. These are the top ways through which you can get the most effective search engine optimization results.

Affiliate marketing is yet another option that you can ask the web marketing Kansas City providers. This is a very interesting concept of internet marketing where a company should join hands with other company and place an advertisement on their website. It is very important that you choose a good and a relevant company on whose site your company’s ad will make a point. This is yet another effective option that you can choose to make you company grows in web world.

After this option you can also think of social media marketing. This is a very interesting and new concept that has hit the web world. Web marketing Kansas City by this option can be really very effective and the targets hit here can be great in long term. Social networking sites are generally preferred by the most active web users and therefore if you get such customers then your web business will surely go way ahead making your company as the best on the web.

You also can think of going for email marketing as web marketing Kansas City option. In this there are bulk emails that are sent to countless customers in one click. Thus its saves lot of time and you might get lots of prospective people to come in and join your company business.

WEB MARKETING

An effective web marketing strategy drives traffic to your website through advertisements, search engines listings, network marketing and other marketing methods.

Designing an effective web marketing campaign is not an easy task as it takes time, effort, and knowledge to design marketing methods that work. It also costs money to use certain marketing methods and they can be quite expensive, especially if done without true understanding of their uses and ramifications.

If you are unsure about how to run a successful web marketing campaign you can use the services of a consulting company to help. It is possible to learn all the important techniques of web marketing but implementing them is a complicated job that is most effectively done by a professional. No matter who runs your web marketing campaign there are few things that should be done to ensure it is successful.

Choosing the best keywords for your web marketing campaign is one of the most important things that you have to do when developing your marketing strategy. Keyword research is important because if you do not target the right keywords in your marketing you will not receive traffic and sales; or sometimes you will get traffic that may be foreign to your business. You have to find the best keywords to use, you can do this by looking at your competition, the content on your website, and with keyword tools such as Overture, Word tracker, and Google keyword suggestion tools.

Keyword selection is a science onto itself. A whole internet industry has grown around this very item. And if you didn’t have enough to worry about; but now you must also be concerned with the new catch phrase – keyword trends – the phenomenon of certain keywords becoming popular for short periods of time and then falling into disuse. Many web consultants do nothing but concentrate and trying to discover the next keyword trend to be one of the first to apply it to a website.

A web marketing strategy is the most successful when it is aimed at a targeted audience. It is important to identify the demographic of the people that are the most likely to buy your products, or use your service, so that you can design your marketing to appeal to them. You also need to know which types of marketing will reach the most people in your target audience.

Some types of marketing work better with certain types of audiences. Think about your average customers and the websites they frequent to get a good idea of how to target your marketing to them, and how they may try to reach your site. For example if you own a commercial printing company – just using the keyword printer won’t help you much. Try it – computer printers is a much larger field than commercial printers and 90% of the results of that keyword will apply to computer printers. Conversely, if you search printing you will see a slew of commercial and online printing companies. Try buying the keyword on Google or Yahoo and see the bids and positions received for certain amounts.

Most experts recommend trying to be in position 4-6 (from the top result) rather than spending the big bucks for the first position. The real idea is to get as many clicks from people who may be interested in your product. By being in position 4-6 you’ll end up with 2-3 times as many clicks for the same money.

Web marketing can take on many forms. It can be a pay-per-click campaign displays your ads on relevant websites and in search engine results, it can be network marketing which can take advantage of very popular websites such as MySpace, or it can be marketing in the form of blogs and other user generated content. No matter which type of marketing you use make sure you have clearly defined goals for what you want to achieve and you know who you are trying to reach with your ads.

I would normally recommend attacking web marketing with a multitasking approach. After your site is up and running pay-per-click gets people there immediately. Optimization of your site, and keyword research, will get you organic traffic over a 5-8 month period. Then a mix of article marketing, press releases, social networking sites, and direct mail, will build your site into one of the leaders on the internet, over time. So far, no one has invented a instant, quick fix, for internet marketing; but marketing today can be done more economically, and more precisely, than years ago with the same success.

World’s greenest office building constructed with PPG glass

Yesterday PPG announced the Bullitt Center in Seattle, commonly known as the greenest office building, is constructed with PPG glass products. The six story 50,000 sq. ft. office building located in Seattle’s central district was designed by Muller Hill Partnerships to be completely self-sustaining and enable 100 percent of its energy and water harvesting to be conducted on site. The integrated building management system enables energy, water harvesting, water treatment and waste processing. The challenge of the construction is use sun and rain to provide enough electricity and water for the building to use.

The goal of the building’s architects is to meet the Living Building Challenge as governed by the International Living Building Institute. The Living Building Challenge has 20 requirements within seven areas: site, water, energy, health, materials, equity and beauty. The majority of the building was constructed with PPG products: SOLARBAN® 60 solar control, low-emissivity (low-e) glass and STARPHIRE® ultra-clear glass. Only one full floor remains to be leased.

“To allow daylighting deep into the floor plate, we knew we would need large glass areas with high visible light transmittance,” Hanford explained. “To offset the heating load penalty of the large glass areas, we wanted to get the lowest possible heat loss rate,” he said, and that meant using a product such as Solarban 60 glass with argon fill in the insulating glass units (IGUs).

PPG Industries Inc. (NYSE:PPG) has products in many industrial and consumer industries. The Pittsburgh company operates in business segments of performance coatings, industrial coatings, architectural coatings, optical and specialty materials, and glass. Their products are used in automobiles, buildings, military defense equipment, aircrafts and many more.

What Website Design Companies Offer

It is the task of web design companies to develop websites according to the requirement of the clients. As there are many such companies, clients have to be careful with their choice.

Since the introduction of computer and internet in the commercial sector, industrial processes have changed a lot. As internet is now used as the main medium of communication, it has emerged to be an important medium of marketing. It is to be kept in mind that without using internet in a constructive and systematic manner it is not possible for any commercial organization to succeed. Hence, developing and designing websites in a way that yields the best possible results seems to be the need of the hour. It is an undeniable fact that people nowadays depend largely on websites as far as obtaining information about an organization is concerned and this is where Website Design services gain importance more than anything else.

Malaysia, being a hot spot of economic activities is home to a large number of commercial organizations. As a result, quite naturally, the demand for quality web designing services is also high in the country. In order to cater to the growing demand for quality web designing services, a large number of web designing companies have grown up in the last few years. These companies are generally managed by experienced professionals and so clients can be rest assured that they are going to get the best possible service from them.

Companies that offer Website Design Malaysia services emphasize on the quality of service. Most of these companies also offer Search Engine Optimization services as a package with the web design and development service. Without proper Search Engine Optimization it is never possible for clients to get a global exposure. The main advantage of a SEO service is that it helps improve the rank of web page in the search results, thus generating more and more traffic to the site.

Over the last few years there has been a huge change in the website design and development service and now it is a lot more efficient. Clients should always choose the service provider that has quite a few years of experience in this field in order to ensure the best possible service. All the Web Design Malaysia service providers have their own websites where clients can get a detailed information about the services that they offer. Hence, it is essential to go through these websites in order to get a detailed knowledge about the service providers. It would also help them choose the best service provider from the options that are available at hand.

How Often Should You Wash Your Car?

The frequency of car washing can be a dilemma. Sometimes it is necessary to wash a vehicle more often due to outdoor parking, environmental contaminants, and natural plant life involved. Sometimes it is better to wash a vehicle less often like when living near a desert or beach. Experts recommend different lengths of time from every day to once a month. However, a month is the absolute longest that a vehicle should ever go.

Washing Daily

There are several reasons that a person might want to wash their vehicle on a daily basis especially if it is necessary to park or drive in unfavorable weather. This is true for places that receive a lot of snow in the winter and have high amounts of salt on the roads; where the salt washes up onto the under-body of the vehicle. Vehicles that spend a lot of time parked in or near industrial parks, high contamination areas, or close to areas with excessive amounts of pollen can also benefit from daily washes. Vehicles that travel far distances should be washed more often as well. Having a long commute means more bugs, debris, and pollen that collect on a vehicle. Travelling highways increases contaminants because the speeds are usually higher.

Washing Weekly

People who live in a suburb away from contaminants can opt to wash their vehicle on a more acceptable basis. Washing a vehicle daily is a time consuming process unless a daily automatic car-wash is preferred. Most places recommend that drivers wash their car at least every two to three weeks. The reasoning behind this is because if it is too hot, your clear coat can be damaged significantly and if it is too rainy it can cause contaminants to cling to the vehicle. Either way it goes, it is best to wash a vehicle more often to be on the safe side.

Washing Monthly

Those that live in a very rural area and who do not suffer dust storms, sand blowups, heavy environmental debris and who receive rain on a regular basis can go up to a month without washing their vehicle. Most experts would recommend that this should be the longest that a vehicle should go between washing. In just the right conditions, a vehicle that is cared for properly including regular waxing can be kept clean for a months’ time. Washing on a monthly basis is helpful for people that have hectic schedules, who work long periods of time at once, or who cannot wash the vehicle more often.

Other Tips

Some of the most helpful tips that experts offer when vehicles owners are deciding on a vehicle wash schedule are looking at where one lives, works, and how often and far the vehicle travels. Paying attention to the number of factories, high pollen areas, and places that have a lot of snow can help set up a good car washing routine. Car wash frequency is important to keep acidic chemicals from eating through paint and clear coat. It is also important for keeping contaminants, pollen, animal waste, and dust from eroding the vehicle paint job over a long period.

It is important to take a look at the surroundings that a vehicle spends the most time in before setting a schedule. Paying particular attention to high contamination areas like those with excess snow or near a lot of factories helps a vehicle owner decide car wash frequency. Car wash frequency should reflect the indoor or outdoor conditions of the vehicle, the ability of the owner, and the types of chemicals chosen. Experts always recommend reading the manufacturer’s instructions on any car wash cleaning agents.